This project brought Tommy Hilfiger’s 90s footwear archive into the digital space by blending nostalgia with a futuristic, Y2K-inspired aesthetic. The shoe is revealed piece by piece evolving from its deconstructed ’97 and ’25 forms into a bold contemporary statement.

The campaign focused on honoring heritage while pushing visual language forward, using CGI as a storytelling tool rather than pure product display.

This project came through our long-standing collaboration with PVH, where UNI_VERSE worked closely with the Tommy Hilfiger team. Over the years, we developed multiple campaigns together across fashion, footwear, and brand innovation.