For Pepsi’s global rebrand, Universe studio was asked to create a high-energy sizzle reel that could communicate the depth, flexibility, and ambition of the new Titan visual system.

The film brings together a wide range of media—live action, stock footage, AI-generated visuals, 2D and 3D animation, OOH mock-ups, in-store displays, illustration, kinetic typography, packaging, music, and sound design—into a single, coherent narrative. The aim was to show how the identity translates into real-world experiences across markets, cultures, and touchpoints.

Beyond aesthetics, the sizzle needed to function as a strategic tool: inspiring local markets to adopt the system consistently while leaving room for cultural interpretation.